Do-it-yourself: Improve your web site positioning in 8 simple steps.

Digital marketing, based on the utilization of Internet search engines, is a complex science that requires specialized knowledge in the field of Internet searching. Experts study how search engines evolve, their performance and behavior with particular search concepts, and their popularity at any given time. Armed with this intricate information, these specialists are able to provide advise to web owners on how to improve the performance of their web sites.

Nonetheless,Guest Posting there are a few things that all of us can do to advance the positioning of our web sites without having to resort to the subject matter experts or without the need to write complicated code. The following eight steps, along with some familiarity of your market space, and a pinch of common sense, will allow anyone to increase the rankings of their web site on the most popular search engines.

1. Make a List of Search Concepts

The first and foremost task is to come up with a list of keywords that prospective customers are likely to use when searching for your products or services. Avoid using highly technical terms, or specialized slang, if you are trying to reach an end-customer. Keep in mind that the goal here is to not simply increase the web traffic to obtain a greater number of hits, but to impact your sales volume, improve your service, and augment your company’s visibility as well. It is therefore a good idea to concentrate on those terms that directly relate to your specific business activities. Do not forget that the majority of Internet searches are performed with at least two or three keyword phrases. If you are targeting some local markets, add the name of the city, state, or local area to your search concepts. A list of 10 to 15 search concepts will be sufficient to start with. Next, sort these concepts by their level of relevance according to your own criteria. For example, if your web site offered document scanning services in the Dallas-Fort Worth area, a potential list of concepts could be “document scanning”, “document imaging services”, “document scanning in Texas”, “electronic document conversion”, “document imaging services in DFW”, etc. Note that if your brand or company name is not known, you should not include it as part of your most relevant search concepts since it is unlikely that it will be included during a search. On the contrary, if your brand is well known, it is a good idea to include it inside the first few search concepts.

2. Select the Search Engines

The second step consists of selecting the most popular search engines where you would like to see your company listed. You should always include at least three of the primary search engines (e.g. Google, Yahoo and MSN Search), and then, if applicable, add some other engines that either specialize in your line of business, cover a geographical area, or serve a specific ethnic group (e.g. Terra for Spanish-speaking audiences).

3. Test Your Keywords

Next, ensure that your search concepts are adequate by launching queries with each one of them using your top search engines. Review the results returned in each case and verify that they indeed belong to similar companies or to competitors, perhaps. If that proves to be the case, congratulations, you have succeeded! Click on some of the results and try to locate where on the page the search concept actually appears. See if the concept is on the title of the page (the page title is the text on the top bar of the browser window, right next to the browser icon), or on the first few paragraphs, or on some section title. Go ahead and make a note of the exact location, as this will serve as a good reference to do something similar for your own web site.

4. Draft a Title for Each One of Your Web Pages

At this point, you should have finalized all your search concepts and keywords. Choose your number one search concept and use it to write a title for your home page. The ideal title should be anywhere between 6 and 10 words and ought to include the search concept, summarize the content of the page, and communicate an attractive sales proposition. Next, take the top pages for each major section (e.g. products, support, applications, company, etc.) and distribute the rest of the search concepts among them, writing a title for each page in the same manner, keeping the titles below 10 words and trying to include the search concept towards the front of the title.

Important tip: each page should have a unique title, different from all other pages. All titles should contain at least one of the search concepts plus some synonyms (e.g. if your web site is selling shoes, include in your titles terms such as “boots”, “sandals”, or “tennis shoes”.) It is typically not a good idea to simply use your company name as the page title because if someone already knows your company, they will likely know your domain as well.

5. Draft a Description for Each Page

The description of a web page is not a listing of all its contents, but two or three concise phrases that summarize what the page is trying to communicate. This description is only visible from the page’s HTML code, but many search engines do consider this text when they are classifying web pages in their results. One may think of the description as an extension of the page title, where secondary search concepts can be added (e.g. ethnic or geographical terms, additional synonyms, etc.). Each description should be unique and should include, towards the front of the text, the search concept that was used in the page title.

6. Include Keywords

Even though some years back keywords played a greater role in the positioning of web pages, it is still a good idea to include a list of keywords. Just like with the page description, the list of keywords is only visible from the page’s HTML code. Use six or seven search concepts from your list, selecting only the most relevant ones in each case, and placing the most significant ones first.

7. Optimize the Content

Stop now and look at some of your web pages. If your web offered “document-imaging services in the Dallas-Fort Worth area”, for example, one would expect those terms to appear several times throughout the text on your web site. If that were not the case, it would be unlikely that someone could find your web site using a combination of those terms. One must always make sure that the primary search concept selected for each page is not only included in its title, its description, and inside the keywords list, but is also used in the text of some of the paragraphs on the page itself. Additionally, the relevance of these primary search concepts can be stressed by using bold characters, or including the concept in a title or a link (e.g. instead of using “click here”, you may want to use “sign up for document imaging”.)

8. Submit Your Pages to the Search Engines

It is now time to request the search engines to revisit your web site. This time, a search engine should classify your web pages with a higher ranking for those search concepts that you selected in step one. Access the search engine’s home page and select “Add URL” or “Suggest new site” and follow their submission instructions. Finally, and here is the most difficult part, allow anywhere between 4 to 6 weeks (sometimes it could be longer, be patient!) for the search engine to process your request before testing the new results.


Even though there are more sophisticated and, at the same time, more labor-intensive methods for obtaining top rankings from search engines, the steps defined here will allow search engines to correctly index your web site, thus improving the chances for obtaining higher rankings. Obviously, there are companies that dedicate considerable resources to consistently obtain top positions, but nonetheless, you will notice that after implementing these simple steps, your positioning will be significantly improved and your web traffic will start to increase.
As a final word of advice, keep in mind that search engines favor web sites that regularly post fresh content. Try to renew the content of your pages from time to time and always follow the guidelines described above. Good luck, and remember to be patient!

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100 Lesson Plans And Ideas For Teaching Math

Teaching Math is a great process, since it is oriented towards applications and practical thinking. The versatility of a teacher with innumerable innovative ideas on hand paves way for success in teaching Math. Or else, the classes become boring and the teacher could not get across his or her ideas successfully.

Why there is a need for 100 Math plans and ideas?

It is the basic grasping capability of the targeted students that a teacher needs to keep in mind while preparing for a Math class. When one set of ideas suits the needs of a particular set of students,Guest Posting it could be something else that would appeal to yet another group. So, keeping different ideas in store is always good for a Math teacher, not to run short of the stock in the middle of the class. Hence,there is a necessity for lots of lesson plans and ideas to be stored by a teacher for Math. Here are 100 Math plans and ideas for the benefit of Math teachers.

Number System

Numbers that are not rational are called irrational numbers and students understand that every number has a decimal expansion. Teachers could show how decimal expansion repeats itself with examples. They could make students convert a repeating decimal expansion into a rational number with black board examples. Sounds of PI (Numberphile’s resources) could be an activity to explain the concept.


Function is a rule and it assigns exactly one output to each input. The graph of the Function is the set off ordered pairs having one input with the corresponding output. Function can be compared to a machine to explain the concept of input and output and the relationship between input and output could be explained in simple tabular columns. A Math teacher could find easy examples for Function like Trigonometry Function to make the students understand the concept easily. 21 Century Lessons: A Boston Teachers Union Initiative offers hand outs and presentations for this lesson.

Radicals and Integer Exponents

Students know and apply the properties of integer exponents for generating equivalent numerical expressions. An activity like gallery walk could motivate students to observe patterns in algebraic expressions. They could use their observations in classroom work like applying the properties of integer exponents for simplifying expressions. Integer Exponents and Scientific Notation Lesson plans by My Favorite Resources offer help from explaining the concept.

Ratios and Proportional relationships

Students understand ratio concepts and use ratio language to describe a ratio relationship between two ratio quantities. Teachers could advise students to use reasoning about division and multiplication for solving ratio and rating problems about quantities. Students extend the columns of multiplication tables and analyze simple drawings which indicate the relative size of quantities. By doing so, they expand their ideas of multiplication and division and connect them to ratios and rates. 21 Century Lessons: A Boston Teachers Union Initiative offers lesson plans for this concept.

Operations and Algebraic Thinking

Students learn to use parenthesis and brackets in numerical expressions and they evaluate expressions with these symbols. Teachers could assign word problems to students and ask them to write a numerical with a variable for each word problem. The students need to explain the numerical expressions correctly using the rule for order of operations. Building better classrooms: Cleveland Teachers Union provides support for teaching this concept.

Arithmetic with Polynomials and Rational Expressions

Students understand that polynomials form a system which is analogous to the integers. They learn to add, subtract and multiply polynomials. Teachers could bring an analogy between multiplying and dividing polynomial rational expressions and multiplying and dividing Fractions. Both can be reduced and thus students are able to understand the concept in a natural way. Algebra2go provides resources for this lesson.

Seeing structure in Expressions

Students learn to interpret parts of an expression like terms and factors. They also learn to interpret complicated expressions. Asking students questions regarding structure in expressions, collecting answers, drawing conclusions and then coming about the real concept could be an excellent warm up with insights about the topic from the students’ side.

Creating equations

Students learn to create equations and inequalities in one variable and use these equations and inequalities to solve problems. Students could start with translating open sentences into algebraic equations and get ahead with solving problems. Sentences and expressions could be given in tabular columns for matching, asking students to select the right expressions for the sentences. YourMathGal videos are useful resource for this lesson.

Reasoning with Equations and inequalities

Students understand solving equation as the process of reasoning. They try to explain the reasoning behind solving the equation. Suggesting viable arguments for justifying solution methods could make teacher’s task easy in explaining the concept. Algebra2go provides lessons for this concept.

NBT Number and operation in base 10

Students understand the place value system. They understand that in a multi digit number, a digit in one place denotes 10 times. Teachers could use Place Value Table with columns up to ten thousand for teaching this concept. Share my Lesson Math Team provides resource for this concept.


Students reason quantitatively and use units to understand problems. Students could visit medical shops and understand how people use Math quantities for preparing medicine. stembite gives out resources for explaining this lesson.

Building Functions

Students learn to build a Function which models a relationship between two quantities. By building a toy staircase with blocks, teachers could easily explain building Functions. stembite provides plans for this lesson.

Counting and cardinality

Students know number names and count to 100 by tens and ones. Nursery rhymes and songs are the best resource for making students learns counting with ease. tmaerz provides resources for this lesson

Linear, quadratic and exponential models

Students learn to construct linear, quadratic and exponential models and know how to compare them. Students could use manipulative like straw and matchsticks to create geometric patterns. They will form linear, quadratic and exponential models based on the properties (like perimeter, area etc) of the geometric patterns created with the manipulative. Again, stembite is a good resource for explaining this lesson.

Interpreting Functions

Students understand the concept of a Function and they learn to use a Function notation. They understand that a function from one set (domain) to another set (range) assigns each element of the domain one element of the range. Graphing and evaluating piecewise function with the use of calculator could help students pick up the concept with ease. Samwelli’s resources are useful in this context.

Reason with Shapes and their Attributes

Students learn to distinguish between defining attributes (like triangles with three sides) and non defining attributes (like overall size, color). Teachers could use shape sheets and BLM to explain triangles. Students could circle the triangles in the sheet and understand their attributes. jvargo08 offers resources for this lesson.

Reason with Shapes and Attributes

Students understand that shapes in different categories share attributes and attributes that are shared define a larger category (like quadrilateral being a category defined with the shared attribute of four sides of a rectangle or rhombus). Students recognize rhombus, squares and rectangles as examples of quadrilateral from the figures presented and understand how they share the attributes. Share My Lesson Math Team provides plans for this lesson.

Drawing and identifying lines and angles

Students learn to draw lines, rays, line segments, angles and parallel and perpendicular lines. Pattern blocks can be used by students for identifying the above mentioned geometric shapes. They could create webs from yarn and notice all the geometric shapes in those webs. Building Better Classrooms: Cleveland Teachers Union resources are useful for this lesson.

Graph Points on the coordinate Plane to solve problems

Students learn to use graph points on the coordinate plane to solve mathematical and real-world problems. Coordinate Grid Geoboards and Coordinate Grid Swap etc could be used to explain this lesson. nrich maths offers resource for this lesson.

Classifying two dimensional figures into categories

Students learn to classify two dimensional figures into categories on the basis of their properties (like all rectangles have 4 right angles and squares being rectangles have four right angles). Drawing two different quadrilaterals and explaining their similarities and differences could be a possible activity for students to understand the concept. nrich maths gives activity for this concept

Drawing, constructing and describing geometrical figures

Students solve problems through scale drawings of geometric figures. They learn to compute lengths and areas from scale drawings. A visit to a zoo for viewing all animal enclosures could be an interesting activity which could be turned to scale drawing measurements of the zoo as a classroom activity afterwards. youngrunner30 provides activity for this lesson.

Solving mathematical and real life problems using area, surface area, angle measure and volume

Students learn the formula for circumference and area of a circle and use them for solving problems. Students use hoops of different sizes to understand geometry concepts like area and circumference and gradually learn to solve problems. dsuh 2 has lesson plan for this lesson.

Understanding congruence and similarity

Students understand congruence and similarity using transparencies, physical models or geometry software. Illustrated multiple choice questions with answers could help teachers refresh the previous session and get students into the present one without difficulty. Students experimentally verify the properties of reflections, rotations and translations in this chapter. My Favorite Resources provides lesson plan for this concept.

Pythagorean Theorem

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